More Notable Birthdays on July 4: 1943 - Geraldo Rivera, born in New York City, news personality, 20/20, Geraldo 1930 - George Steinbrenner, owner, New York Yankees, ship builder/horse owner 1927 - Neil Simon, Bronx, playwright, Odd Couple, Plaza Suite, Biloxi Blues 1918 - Ann Landers, born in Sioux City, Iowa, twin sister/advice columnist 1883 - Rube Goldberg, cartoonist, who made the easy outrageously difficult