2014 Event Walt Disney Company will be marketing the next Star Wars movie through a series of YouTube videos produced by its subsidiary, Maker; the videos will connect younger audiences to the characters and stories from earlier movies in the franchise 2014 Event Disney announces that it will buy Maker Studios for $500 million with an additional payout of $450 million if certain performance targets are met; purchase of the online video producer may help Disney expand marketing outlets for its media 1992 Event Crystal Pepsi begins test marketing in Providence, Denver and Dallas 1915 Birthday Stephen Roberts, CEO, British Milk Marketing Board
